Comedic “Lock it, Hide it, Keep it” LAPD video warns of vehicle break-ins

posted in: News | 0

18 crimes have occurred roughly within a one mile radius of Echo Park between May 16-May 22, 2014.

Here’s a visual breakdown of the crimes:

Echo Park Crime Type Summary May 2014
Echo Park Crimes May 16-22, 2014. Source:

The most common crime has been a vehicle break-in or burglary from vehicle. While most are considered petty (damages of $950 or less), one of them surpassed the $950 damage level. The latter occurred at 2700 W. Sunset Blvd at 2 a.m. on May 18, 2014.

See a complete list of the 18 crimes that occurred between May 16-22.

“Lock it, Hide it, Keep It” Campaign

It is clear to see why the LAPD (Northeast Area, Rampart and Headquarters) have placed an emphasis in reminding residents to not leave valuables in sight when stepping away from a vehicle.

In an attempt to create awareness of the “Lock it, Hide it, Keep it” campaign, the LAPD Northeast Department put together a a video to prevent vehicle-related thefts. It is a Jack Bauer parody, an action-filled film that resembles the popular Fox television series 24. They’ve called it “2.4”.

With cheesy effects and creative comedy, the Northeast Community Police Station seems to drive the point home.

Here’s the official video description from the LAPD:

Now playing on your local computer at YouTube is “2.4,” an action-packed video that acts as a public service announcement about reminding everyone to always lock their vehicles when unattended, and keep valuables of any kind hidden and out of sight from prospective thieves. The video, which features a cast of entirely LAPD personnel and has a runtime of just over five minutes, was produced with the generous assistance of 20th Century Fox and features familiar locations in LAPD’s Northeast Area.

When a man’s IPad is stolen from his car, he is desperate to get it back. Fortunately, local police officers were able to apprehend the thief, but they remind him that the crime probably wouldn’t have happened in the first place, if the victim’s IPad hadn’t been visible. – LAPD, source.

Take a look:


So spread the message. iPads, iPhones, i______’s: hide ’em and keep ’em!

Leave a Reply

Your email address will not be published. Required fields are marked *